Are you thinking about starting a business? Perhaps you already have, and are not proud to admit that it is not going as well as you might have planned. Before you take another step in any direction, learn the ropes by reading the top business books written by experts who have found great success in their work.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
In business, when it is okay to create something out of the ordinary? Is it possible to take creativity too far? When is this a good thing, and when could it hurt your business? Seth Godin, leading marketing and business expert, shows you how to create products and services people truly believe are worth having. There are ways to make what you have to offer unique while still keeping it fully functional and innovative.
The Innovator’s Dilemma by Clayton M. Christensen
Have you ever thought up an idea that sounded great at first, but turned out to be a disaster? You don’t want to make this kind of mistake while running a business. This book focuses on how to create the right products at the right time, and how to ignore the ideas that disrupt the market instead of helping it. There are rules in business, but sometimes, it is actually okay – and wise – to break them. Learn how to balance creativity with reason and make good business decisions that will set your company or organization apart, in the best way possible.
How to Win Friends and Influence People by Dale Carnegie
Truth be told, you cannot run or be part of a successful business if you do not have good people skills. It isn’t just about good communication; you have to be able to influence people to do good work for you for the sake and benefit of the company in question. This book teaches you the idea that people who spread enthusiasm and ideas and act as leaders are generally more successful and destined to accomplish great things in their lives. Learn how to convince people to follow you for the right reasons.
Choose Yourself! by James Altucher
How do people create success in their lives? What does it take to make success happen? This book will help you to understand that if you are hoping for success in your life, you need to be able to do what is necessary to make success happen for yourself. Success does not come to you: you create it. The author uses real life experiences to drive home the point that the most successful business owners are the ones who do the work and don’t wait around for good things to happen to them.
The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker
As the leader of a business, it can sometimes be difficult to learn how to manage people who are already managing other people. How do all the roles fit in with one another? This book offers tips and strategies for the various ways to best manage a business, everything from time management to how to influence employees without doing all their work for them. Learn the best techniques for running a business you can be proud of and ensure that you are effectively leading a team that can provide your company with everything it needs to excel.
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters
Business isn’t about doing or catering to something people already excel at. It’s about creating something completely new out of nothing: that is what makes a business a successful endeavor. This book teaches the importance of knowing what you are trying to accomplish by thinking outside the box.
In reality, starting and running your own business is hard work. Before you can be successful, you must not only accept that reality, but learn how to overcome and conquer the various obstacles that may try standing in your way. This book will give you an inside look at why business is hard, and how to make it work regardless.
Competition Demystified: A Radically Simplified Approach to Business Strategy by Bruce Greenwald and Judd Kahn
Competing with other business yours shares a market with can be tricky, especially when you want – and need – your organization to stand out in any and all ways it can do so. This book, written by business experts, will show you how the competitive infrastructure works, and the right way to maneuver and utilize it to the advantage of your business, its products and the customers you serve.
Influence: The Psychology of Persuasion by Robert B. Cialdini
This book explains everything you need to know about the marketing world. What makes certain types of marketing so effective? Why is it sometimes so easy to persuade people to respond to a call of action, while other times it seems impossible? Learn the psychology of the process and why, with a good marketing strategy, your business will find more success in its beginning than you could ever expect it to.
Business Model Generation: A Book for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
There are many moving parts that make up how business works, and if you don’t have any idea of how they fit together, you are never going to be able to run a business that can truly make some kind of difference in the world. This book explains all these various parts in detail, and how they operate together to form a business model that is guaranteed to lead to success.
Yes, even you can succeed in business. All you need to do is follow in the footsteps of some of the most successful business leaders out there. They know exactly what works. Follow their lead, and you will go far.